“Brand” or “branding” are words that are growing in popularity and lessening in true understanding. And the truth is, it is one of the most important aspects of any business, large or small. What...
What is “Branding”
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Personal Training Business
Blog articles addressing topics relevant for personal training business and marketing concepts.
How to Make Personal Training Affordable
Working out with a certified personal trainer may seem like a luxury to many. Potential clients need to know that its possible to make personal training affordable. If you have some folks who are on...
Customer Service is Key for your Fitness Business
To keep your fitness business up and running for 25+ years like ours, you need to have a few things straight. One of those things is realizing you are in a service-based industry. You and your...
Becoming the Expert in Your Area
Becoming the fitness expert in your area is one of the greatest ways to keep your fitness business running for many more years to come. Doing this is no easy task, especially if you are in a bigger...
Make Your Fitness Business Available
Last week I briefly touched on the importance of keeping up with the times in this industry. I gave you a small bit of information about NFPT adapting to the web as soon as we could. This week I...
Keeping Up With The Times
One of the most difficult things about owning and running a business for 25 years is keeping up with the changes. Not just in your business or our industry, but change in our culture as a whole....
Marketing with a Long-Term Strategy
In order to have your fitness business succeed for any length of time, you need some good planning. One thing that I cannot stress enough is looking at your marketings' long-term strategy. If you...
Is Niche Training Worthwhile?
In our society there are many diverse groups of people ranging in age, gender and fitness level. As fitness professionals, we learn to train each group differently based on their needs in order to...
Marketing Your Personal Training Business for 25 Years
It is an entrepreneurial feat when a business survives for 25 years! NFPT has come a long way from when I first had a vision for a practical PT certification. One of the biggest things that has...
The Most Important Traits of a Personal Trainer Entrepreneur
This is our last week for breaking out our Characteristics of Personal Training Entrepreneurs list. What are the most important traits to have as a personal trainer entrepreneur? Here are our top...
