THE BODY’S PROTECTIVE ROLE AGAINST XENOBIOTICS From my article on body fat we learned:3 As discussed earlier fat cells serve a purpose to capture excess lipids from the plasma and liver. Fat cells also serve as repositories for toxins. A group of toxins that are...
Ryan Farrell
Ryan Farrell started working with the National Federation of Professional Trainers (NFPT) in 2012. As NFPT's Marketing Coordinator, Ryan is responsible for aiding company reputation by building brand awareness and establishing strong working relationships among NFPT, its affiliates and industry partners.
Exercise of the Week: Vertical Lever Row
Emphasis The primary muscles stressed in this movement are the muscles in your upper back (latissimus dorsi and rhomboids). The secondary muscles stressed are the shoulders and biceps. Starting Position Adjust the seat and chest pad to the position designated by the...
Why Personal Trainers Need to be Technology Savvy
Think through your day and how much technology, social media and just the Internet in general is a part of your day. We spend so much time checking and sending emails and "Liking" our "Friends'" pictures and Googleing to find "who that one actor is who was in that one...
Making Leads into Clients
Check out Bedros Keuilian's latest video about fitness training marketing. He describes his "funnel method" to marketing. He describes how to make leads into long-term clients by using Facebook, Google and online review sites. Watch the video and let us know what your...
Shut Up & Listen on Social Media
Listening can be your best or worst asset when on social media. Yes, you can and should use social media as an outlet to promote yourself, your services and your business. But, you also should be listening rather than talking the whole time. Realizing that people...
The Biggest Tips for Marketing Your Personal Training Services
For the past two weeks we’ve been diving a little bit deeper into what it looks like to be marketing a personal training business. We’ve dug into the challenges of marketing a service-based business like personal training and how to turn those challenges into...
Advantages to Marketing Your Personal Training Services
Last week I talked about the challenges of marketing a service. There are plenty! But this week, we are talking about changing those challenges into positives of marketing your personal training services. Give Them a Taste Since you are marketing a service, a...
Challenges of Marketing Your Personal Training Service
As a personal trainer you are not selling a product, you are offering a service. Marketing a service is a much different beast than marketing a product. It has many benefits and difficulties. In these next couple weeks I want to discuss the differences between them,...
How to Make Personal Training Affordable
Working out with a certified personal trainer may seem like a luxury to many. Potential clients need to know that its possible to make personal training affordable. If you have some folks who are on the fence about working with you, send them here to get some relief...
The Most Important Traits of a Personal Trainer Entrepreneur
This is our last week for breaking out our Characteristics of Personal Training Entrepreneurs list. What are the most important traits to have as a personal trainer entrepreneur? Here are our top five! A Leader Being a leader is what will be the head of every other...
Traits of Successful Fitness Business Entrepreneurs
Last week we discussed how Communication is Key for Fitness Business Owners. This week we dive into four more Characteristics of Personal Training Entrepreneurs. In order for a fitness business to be successful you need a vision that is grounded in reality. These four...
Communication is Key for Fitness Business Owners
Last week we talked about four of our Characteristics of Personal Training Entrepreneurs. This week, we’re discussing four more of them. These are focused on how fitness professionals communicate and what is the must successful. Persuasive Fitness entrepreneurs...
Characteristics of Successful Entrepreneurs
Starting a personal training business is no easy task. It takes a certain type of person to even begin to think of owning a business. Last week’s blog post listing characteristics of successful PT entrepreneurs was a pretty big hit. We are building out more posts...
Characteristics of Personal Training Entrepreneurs
Becoming an entrepreneur is not for everyone. It is hard work that takes a lot of creativity, planning and maybe even a certain personality. Before opening up your own gym or fitness facility, it is good to evaluate every angle of the situation. This includes...
Market Research for Personal Trainers
To run a successful fitness business, you need to learn about your customers, your competitors and this industry. Market research for personal trainers is a vital part of that. It is the process of analyzing data to help you understand which products and services are...
The Benefits of Group Fitness for Personal Trainers
Group fitness classes are not a new thing. They have been around for quite some time now. The main reason is because of the many benefits they provide for people wanting to get in shape with a group. Teaching these classes also presents benefits of group fitness for...
Defining Marketing for Personal Trainers: Starting with Baby Steps
Our series “Defining Marketing for Personal Trainers” is coming to a close. Through the past couple weeks we have talked about a lot. Last week I said you just need to start. This whole endeavor of marketing can be a scary and overwhelming thing. Get your plan...
The Importance of Teaching Technique
As a certified personal trainer, it is your duty to teach. Teach about different fitness programs and routines. Teach about nutrition and healthy dieting. And to teach about proper techniques in the gym. The world needs your help. So go, and teach. Got any...