Starting a personal training business is no easy task. It takes a certain type of person to even begin to think of owning a business. Last week’s blog post listing characteristics of successful PT entrepreneurs was a pretty big hit. We are building out more posts breaking down each characteristic on that list.
Creative
Creativity is one of the biggest traits needed to be a successful entrepreneur. When creating a business idea, many entrepreneurs have to be very creative. When a problem arises, you will have to deal with it. However, with a little creative twist, you can take care of that problem and probably two more in the same process. New entrepreneurs can also take old ideas or business models and add some more creativity to them. Making them attractive to potential clients or customers. All it takes is a little creativity.
Resourceful
Being resourceful has many benefits. You will need to have a source of knowledge, energy or something to pull from. Some reserve you can pull out of. This also includes being flexible. Things change, they won’t be the way you intended. And if you don’t have the resourcefulness to go with the flow, or change your course, you will never make it.
Balanced
To be successful, you need a strong sense of perspective. This helps keep the balance in your life and your business. Whether it is knowing what battles are worth fighting. Or knowing when to go home for the day. When to take the next risk or when to stop altogether. Balance is key in owning your own business.
Supported by Others
When starting your fitness business, one major thing is to make sure you are supported by others. People who are supported by friends and family are more likely to succeed in their business endeavors. Not only is emotional support good, but if you can get financial support, that is also good. Getting the support of your community before you even sign the lease for your space is a great idea. Making connections and getting others on your side is crucial.
Have you seen any of these traits help others wanting to start a fitness business? Make sure to drop by next week. We’ll be discussing how being persuasive, a storyteller, able to negotiate and energetic can make you a successful entrepreneur!
Ryan Farrell started working with the National Federation of Professional Trainers (NFPT) in 2012. As NFPT's Marketing Coordinator, Ryan is responsible for aiding company reputation by building brand awareness and establishing strong working relationships among NFPT, its affiliates and industry partners.
