Blog articles addressing topics relevant for personal training business and marketing concepts.
As we discussed in a recent article, the advent of fitness-related wearable technology seems to have exploded. Taking this a step further, some tech companies have devised ways of tapping into the...
We all recall the images and stories surrounding fitness pioneer Jack LaLanne. In his day, staying fit focused almost solely upon movement, muscle mass and clean nutrition. While these remain...
After receiving any nationally-recognized Personal Trainer Certification, most burgeoning fitness professionals feel prepared to take on the world…or at least their very first client. Seasoned...
For any fitness enthusiast interested in breaking into the fitness industry and become a personal trainer, unrealistic body ideals and a focus on weight loss or other body-centric goals flood social...
Getting more personal training clients is all about consistency and creativity. It is quite different than getting certified as a trainer but there is a similar step-by-step process you can follow...
Personal training can be a challenging profession, requiring an individual to meet the needs of numerous clients, work early and/or long hours, and oversee business operations; so, if generative AI...
Email is so prevalent in modern life that it is largely taken for granted, but that doesn’t mean it should be underestimated. Each email you send is a document that represents you and your business.
Becoming a personal trainer involves more than just learning how to train clients--one also has to learn to navigate the business world. If you plan to open your own studio or work as an independent...
If, as a personal trainer, you get caught up exclusively in selling one-hour packages instead of selling value and quality service, clients will ultimately suffer and so will you. Picture this: you...
Having a pitch and plan is essential for your personal training business the same way diet and exercise are keys to a healthy lifestyle. Writing a personal training business plan and developing a...
