After receiving any nationally-recognized Personal Trainer Certification, most burgeoning fitness professionals feel prepared to take on the world…or at least their very first client. Seasoned...
Client Relationships
Learn more about how to navigate personal trainer and client relationships.
Creating Inclusive Spaces for Fitness Clients
Fitness, when presented properly and professionally, boasts the capacity to transcend borders, cultures, and backgrounds. However, despite its universal appeal, the fitness industry as a whole often...
Keeping Clients Engaged and Motivated: A Trainer’s Guide
Client retention is the backbone of a successful personal training business. While expertise in exercise science is crucial, it's the ability to inspire and motivate clients that truly sets trainers...
“How I Thought I’d Get Clients”: What New Personal Trainers Can Learn from the Seasoned
Perhaps the most daunting aspect of starting your career as a Personal Trainer is recruiting clients. Whether you are working in a big box health club, a personal training facility, or venturing out...
Supporting Senior Clients: Cultivating a Sense of Belonging
As fitness professionals, supporting senior clients with the skills and tools at our disposal is an important obligation. It is vital that we help our senior clients exercise safely and also offer a...
How Fitness Clients Misjudge Future Gym Commitment
Whenever we are approached by a new client, the level of motivation they have for committing to exercise is likely quite high--at that moment. But, as many trainers will discover, motivation and...
Gathering Fitness Client Feedback
Client progress, whether it’s physical or mental, is feedback that informs program design, changes, and direction. However, clients have a story to tell, a narrative that can reveal even more about...
Keys to a Successful Discovery Call with Fitness Clients
Every health and exercise professional has their own approach to onboarding a potential client. Some offer initial consults (free or for a nominal fee), some offer a free workout session, while...
How Effective Communication Can Enhance Performance and Client Relationships
Clear, prudent, and relevant communication skills provide clients with the tools needed to overcome adversity, break through a plateau, and feel comfortable turning in a new direction when they fail...
Re-establishing Boundaries and Setting New Policies
Having policies in place as a fitness professional is vital to establishing boundaries early on when working with a client. But oftentimes, we learn as we go and don’t realize the need for a...