Personal training can be a tough business. Most trainers need to be on their toes and market themselves to maximize their client base. Marketing can be expensive, and utilizing email is an affordable way to spread the word about your business. When using email as...
Denise Groothuis
Sitting: the New Smoking
Sitting is a tremendous health hazard, and the average American sits for eight hours per day. It is really important to address the issues that arise from sitting and to examine your clients’ daily activities outside the gym. Clients spend the majority of their day at...
Function is as Important as Being Fit
The majority of clients hire personal trainers to help them reach their goals of fitness. People want to lose weight, tighten, tone and improve their general cardiovascular fitness. Rarely do people come to trainers to help them with back pain, knee problems or...
The New Trend of Small Group Personal Training
Sometimes it can be difficult to sell individual personal training sessions. One-on-one personal training can range from $70-$150 per hour, which can add up to big bucks for those people who do not have disposable incomes. Even when potential clients have been...
Women and Weight Training
Women and weight training is something that isn't usually observed. Many women are afraid to lift weights because they are worried that they will get too bulky and look masculine. Only 16.5% of American women met the 2010 recommendations for adequate aerobic and...
Is Niche Training Worthwhile?
In our society there are many diverse groups of people ranging in age, gender and fitness level. As fitness professionals, we learn to train each group differently based on their needs in order to increase their fitness level and to improve their function. Over the...
Health Hazards of Traveling for Business
Most people know that if they exercise and eat right they will have a healthier lifestyle. However, sometimes our jobs, family and other commitments prohibit us from working out or cooking healthful meals. If you add the burden of frequent business travelling, the...