It is an entrepreneurial feat when a business survives for 25 years! NFPT has come a long way from when I first had a vision for a practical PT certification. One of the biggest things that has gotten us this far has been our marketing. Marketing is a number of different things nowadays. I wanted to give you a bunch of ways to market your personal training business so it can stick around for 25 years and beyond!
- Have a long term strategy
- Always stay with the times
- Need to be available online in a number of ways
- Become an Expert
- Excellent Customer Service
- Love what you do!
In the following weeks I will go into detail into each one of these areas in detail. What are some more high-level ideas that you have to market your business for 25 years?
Ron Clark is the Founder of National Federation of Professional Trainers, NFPT. From U.S. Marine Staff Sergeant to Competitive BodyBuilder, then Firefighter and Certified Personal Trainer - he founded NFPT in 1988 with a mission to make fitness training careers accessible to every day fitness enthusiasts who want to turn their passion into their livelihood. Ron has always led with a heart of service, and, in that spirit, he helps people to achieve real and practical career goals that serve a greater good in changing people's lives. He lives and leads by example, being a personal trainer himself for more than 10 years before setting out to develop a certification program that is real-world and foundational to the goals of personal trainers and their clients. Click Here to learn more about Ron's story and NFPT's inception.
