Blog articles addressing topics relevant for personal training business and marketing concepts.
Fitness clients aren’t just clients; they are individuals who are juggling many responsibilities and fulfilling multiple roles in their lives. It’s not unusual for a client to enter a workout...
Is there a such thing as a medical scope of practice for a personal trainer, or do we need to be sensitive to how best to handle clients' medical issues when they arise? If you’re a certified...
It’s not uncommon for fitness clients to request massages or trigger point release from their personal trainers. Personal trainers have a thorough understanding of the muscular system and, as a...
Whether you are building a new company, trying to promote your personal brand, or want to re-evaluate the fitness business you've had for years, being intentional with your branding is a key element...
Networking is a valuable tool in any business, such as tech, salesforce, education, and especially so in personal training. Merriam-Webster defines networking as “the cultivation of productive...
Building personal training clientele without spending money is possible by using some creative approaches. A little time and focused energy will boost your training business. Check out these three...
Although the foundation of personal training is, at the heart of it, about the people we interact with and train, we can’t ignore the business side of what we do. Successful personal trainers...
No matter how great your passion for fitness is as a trainer and despite your best intentions some clients may become injured during exercise, making it imperative to have liability waivers in place...
Personal trainers are well-educated fitness professionals committed to bettering the lives of their clients. But that’s just one dimension of a personal trainer’s skill set and focus. While a...
Social media is the way to connect with people these days, especially if you desire to expand your professional presence. It’s free. It’s varied. It’s far-reaching. All this makes for a winning...
