When marketing your business, it is essential to understand that there is a beginning, middle, and future of your client's experience with you. In order to find the clients that you want, and turn them into advocates for your business, you need to understand the...
Hanna Riley
Hanna Riley B.S. in Kinesiology, NFPT CPT is a passionate trainer, writer, and graphic designer. Hanna's greatest passion is working with people who want to better themselves physically, mentally, and spiritually. She believes that we are all stronger than we think and she aspires to extend patience, kindness, education, self-motivation, confidence to her clients to help them unleash their strength. For more from Hanna, connect on social media on Facebook as Hanna Riley and Instagram as @house.ofhanna.
Smoothie Science
Smoothies are a popular breakfast item that many personal trainers and clients alike enjoy. These cold and delicious drink concoctions are a great option for packing lots of macro and micronutrients in to get your day off to a great start. But if your smoothie isn't...
New Year, New Fitness Perspective
As we leave 2020 behind, it's important to reflect on the lessons learned as trainers and as human beings. In 2021, it's important to recognize the negative impact that COVID-19 had on our industry and our individual lives. On the other hand, we should take the...
Energy Management: Physical Techniques to Address Energy Imbalances
From time to time, most people struggle with energy imbalances that keep them from functioning optimally. These imbalances can be displayed as boredom or tiredness, anxiety or stress, and excitement or hyperactivity. Though when occasional, these imbalances may not...
Tips for Working From Home
Whether you’ve been working from home for years or for weeks, you know that working in the same place where you cook, sleep, and spend your leisure time presents very unique challenges. Some would say working from home is an introvert's dream, but even self-proclaimed...
Sleep Positions: Methods for Effective Rest and Posture
The purpose of sleep is to rest and recover from the strain of the every day and the added stress of intentional exercise and training. As trainers, we should always encourage adequate, quality sleep. But what if your clients are spending their nights doing more harm...
Energy Management: Cognitive Techniques for Three Client Energy Types
Many people struggle with energy imbalances that keep them from functioning optimally, especially when it comes to exercise. I'm not just talking about caloric energy imbalances, but boredom, nervous energy, and hyperactivity. Regardless of what energy imbalance your...
Collagen: Get the Scoop on This Super Supplement
Collagen. You may recognize it as an ingredient in topical anti-aging beauty products and vitamins. It's one of the buzziest supplements of the new year, and there is a good reason for that, but what is it exactly? Why incorporate this power supplement into your daily...
Mindful Eating 101
Helping our clients develop skillsets to adopt healthy lifestyle habits is within the purvue of health coaching and personal training. The practice of mindful eating is one of those skills we can teach them. It's about developing awareness of your eating experiences,...
How to Make New Year Goals a Reality
Setting goals of any kind during the start of a new year is exciting, but creating a plan for success and following through is a whole different beast. Consider these tools and methods for behavior change when helping clients follow through on their New Year goals. ...
Bodyweight Training for Holiday Travel
Traveling during the holidays might give clients a great excuse to skip their workouts. The barriers are almost endless - little or no access to equipment, not enough space in aunt Carol’s guest room, not enough time between family visits, too much guilt for...
Promo Items and Merchandise for Your Fitness Business
Whether you are looking to grow your fitness business, get your name out in your community, or have swag on hand for your clients, personal trainers might want to consider offering some trendy and useful merchandise and promotional (promo) items. When done right,...
Making the Most of the Last Days of the Year
The fitness industry is notorious for promoting new year's resolutions and goal-setting. There's nothing wrong with that, and it makes for an easy sales pitch - people might feel guilty for all the cookies they ate over the holiday and for the lack of exercise during...
Fitness Branding: Considerations for Creating a Strong Brand
Whether you are building a new company, trying to promote your personal brand, or want to re-evaluate the fitness business you've had for years, being intentional with your branding is a key element to success. It's imperative that you consider your target clients,...
Buddy Benefits – The Pros and Cons of Exercising with Others
National Friendship Day is this week! Having life long friends and community connections has numerous proven health benefits. Likewise exercising and participating in strenuous activities are beneficial to improving your relationships, but do all of your clients...
Sun Smarts: How Personal Trainers Can Help Protect Summer Skin
Trainers and clients alike enjoy taking advantage of the sunny summer months and taking their workouts outdoors. Before you grab your running shoes, and rubber tires, consider grabbing a few skin cancer preventing items as well. What is skin cancer? Before you lather...
Combating Fitness Clients’ Negative Self-Talk
Our fitness clients frequently have negative thoughts about body image, performance, or even self-worth that may often manifest in negative words spoken. As personal trainers, we should be prepared to respond to the client with compassion and skillfully guide them...
Eliminating Barriers for Clients Who Say They Don’t Have Time For Fitness
At some point, almost every client may use the excuse "I don't have time for exercise," and every fitness professional should be prepared to handle this common barrier to health behaviors. It's probably true that some clients have busier lives than others, work longer...