Blog articles addressing topics relevant for personal training business and marketing concepts.
Referral systems are very practical ways for personal trainers to market themselves. Referrals can be worth their weight in gold, but a lot of trainers do not take advantage of such opportunities....
Networking in your community is a great way to get your name and face out there. It lets others in your community know who you are and what you can offer. The main purpose of networking is building...
Looking back on this month of Marketing Mondays, we have discussed the benefits of both Facebook and Twitter. To wrap up this series on social media marketing, I wanted to take a look at LinkedIn...
Time to face the music. If you intend to earn a living as a personal trainer, you cannot give away your services. While it would be shortsighted of you to price your services beyond the reach of...
Since Twitter is all about interacting, this can be a great opportunity to connect with your current and potential clients. Twitter can be a chance to interact with clients outside of your meeting...
Tweets, retweets, hashtags. What does it all mean? At first glance, Twitter is very intimidating. But, before you write it off, let’s go through the basics. Stick with me and I promise you will have...
Someone once explained Facebook as a 24/7 business-networking luncheon. It is perfectly okay to introduce yourself to complete strangers. Picture going to a luncheon and only talking to people you...
If you’re like a lot of people, you’re on Facebook. And if you’re like a lot of people, you don’t use it to its fullest potential for your business. With the proper use of Facebook, it can be a...
I wrote about The First P: Protect a few weeks ago. Protect your business. Protect your clients. Protect yourself. Then, The Second P: Promote last Wednesday. Promote with the right purpose. Promote...
The First P: Protect. Protect your business. Protect your clients. Protect yourself. Now, let's move to the next, The Second P: Promote. Whether you are just starting out as a personal trainer or...
