Looking back on this month of Marketing Mondays, we have discussed the benefits of both Facebook and Twitter. To wrap up this series on social media marketing, I wanted to take a look at LinkedIn and Google Plus. These are two mediums that may not get the same kind of stage time as Facebook or Twitter, but are still relevant for personal trainers.
LinkedIn is for a more professional and business approach. It is the perfect place to get connected to health clubs and potential clients. It is very similar to other social media, but there are fundamental differences that make it much more useful for business purposes.
It can act basically as an online resume. A summarized version of your professional accomplishments while helping you be found by colleagues and clients. You can use it to promote your personal brand and your qualifications. LinkedIn gives health clubs and potential clients the chance to pursue you, instead of always the other way around. It can be a really great tool for your professional use.
Google Plus
Google Plus is important simply because it is here to stay. Why is it here to stay? Because it is Google! Just to give you an idea of how much influence that has, Google+ had over 20 million users in 24 days. It took Twitter and Facebook 3 years to reach that! They are estimating that Google+ will number 400 million users by 2013. You cannot ignore this one.
It’s essentially just like Facebook. You can add people to your “circles”, just like friends. You have ability to post statuses with helpful information. Make sure to check back on our post about Facebook to see what’s helpful to post.
For both of these, it is important to look professional. Make sure to fully fill out your pages with information, pictures and background. Anything that it asks for that can be applicable to your business will help.
Thank you for sticking with us while we’ve tackled these sometimes frustrating, but essential, topics. I hope you have gained some knowledge on the subject of social media.
Ryan Farrell started working with the National Federation of Professional Trainers (NFPT) in 2012. As NFPT's Marketing Coordinator, Ryan is responsible for aiding company reputation by building brand awareness and establishing strong working relationships among NFPT, its affiliates and industry partners.
