Continuing education is a subject on many trainers’ minds these days. Some question the need for it, and others can’t get enough. Continuing education does serve a good purpose and is a necessary...
Value of Continuing Education
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Personal Training Business
Blog articles addressing topics relevant for personal training business and marketing concepts.
Making Leads into Clients
Check out Bedros Keuilian's latest video about fitness training marketing. He describes his "funnel method" to marketing. He describes how to make leads into long-term clients by using Facebook,...
Shut Up & Listen on Social Media
Listening can be your best or worst asset when on social media. Yes, you can and should use social media as an outlet to promote yourself, your services and your business. But, you also should be...
10 Rules for a Successful Home Fitness Trainer’s Marketing
Marketing and client recruitment strategy is one fundamental difference of working as a commercial gym trainer versus working for yourself as a mobile fitness/in-home fitness trainer. Within the gym...
Why Should I Get Professional Liability Insurance?
It is not my intention to scare you into purchasing professional liability insurance as a mobile or gym fitness trainer, but it is important to be aware of reality. In our field, not all accidents...
The Biggest Tips for Marketing Your Personal Training Services
For the past two weeks we’ve been diving a little bit deeper into what it looks like to be marketing a personal training business. We’ve dug into the challenges of marketing a service-based business...
Advantages to Marketing Your Personal Training Services
Last week I talked about the challenges of marketing a service. There are plenty! But this week, we are talking about changing those challenges into positives of marketing your personal training...
Challenges of Marketing Your Personal Training Service
As a personal trainer you are not selling a product, you are offering a service. Marketing a service is a much different beast than marketing a product. It has many benefits and difficulties. In...
What is “Branding”
“Brand” or “branding” are words that are growing in popularity and lessening in true understanding. And the truth is, it is one of the most important aspects of any business, large or small. What...
How to Make Personal Training Affordable
Working out with a certified personal trainer may seem like a luxury to many. Potential clients need to know that its possible to make personal training affordable. If you have some folks who are on...
