Blog articles addressing topics relevant for personal training business and marketing concepts.
Personal training can be a tough business. Most trainers need to be on their toes and market themselves to maximize their client base. Marketing can be expensive, and utilizing email is an...
Think through your day and how much technology, social media and just the Internet in general is a part of your day. We spend so much time checking and sending emails and "Liking" our "Friends'"...
Continuing education is a subject on many trainers’ minds these days. Some question the need for it, and others can’t get enough. Continuing education does serve a good purpose and is a necessary...
Check out Bedros Keuilian's latest video about fitness training marketing. He describes his "funnel method" to marketing. He describes how to make leads into long-term clients by using Facebook,...
Listening can be your best or worst asset when on social media. Yes, you can and should use social media as an outlet to promote yourself, your services and your business. But, you also should be...
Marketing and client recruitment strategy is one fundamental difference of working as a commercial gym trainer versus working for yourself as a mobile fitness/in-home fitness trainer. Within the gym...
It is not my intention to scare you into purchasing professional liability insurance as a mobile or gym fitness trainer, but it is important to be aware of reality. In our field, not all accidents...
For the past two weeks we’ve been diving a little bit deeper into what it looks like to be marketing a personal training business. We’ve dug into the challenges of marketing a service-based business...
Last week I talked about the challenges of marketing a service. There are plenty! But this week, we are talking about changing those challenges into positives of marketing your personal training...
As a personal trainer you are not selling a product, you are offering a service. Marketing a service is a much different beast than marketing a product. It has many benefits and difficulties. In...
