Blog articles addressing topics relevant for personal training business and marketing concepts.
Before you analyze your competition and current market prices there is one crucial foundational component of setting your rates to consider. Many personal trainers set their rates based on a list of...
You are the future of personal training. Sounds cliche, I know. But seriously, what direction would you like to see the health and fitness industry go? To find out the future of fitness, observe...
Everybody wants more money. Just like everybody wants to be fit. You know that being fit requires commitment. The same is true for finances. Education gets you started, awareness builds momentum and...
Every personal trainer has a niche market. Some cater to the recreational gym-goer, while others travel to their clients. Becoming an in-home personal trainer is a great way to target a market of...
Those who spend a considerable amount of time and money on our services hold the keys to the most valuable knowledge we can absorb as personal trainers. What qualities might a consumer seek in a...
Effective communication goes beyond talking and listening. It takes into account the situation and the specific person you are in conversation with. Personalized communication can build business and...
If you were embarking on a new workout program, what qualities might you seek in a personal trainer? Does your current level of professionalism fit into such criteria? In other words: Would you hire...
Carol Michaels is a personal trainer to know and model in the fitness industry. Carol is an award-winning exercise specialist and consultant and is on the board of numerous organizations. She...
Gyms come in all shapes, sizes, and services - from big box gyms to small-town studios and traveling personal trainers specializing in “at-home” workouts. If you are interested in carving out your...
Finding new and innovative ways to sharpen our professional skill set and stay abreast of new developments, research, and training techniques is essential in the rapidly evolving field of fitness....
