Listening can be your best or worst asset when on social media. Yes, you can and should use social media as an outlet to promote yourself, your services and your business. But, you also should be...
Shut Up & Listen on Social Media
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Marketing for Personal Trainers
Blog articles and tips on marketing for personal trainers and fitness professionals written by other fitpros.
10 Rules for a Successful Home Fitness Trainer’s Marketing
Marketing and client recruitment strategy is one fundamental difference of working as a commercial gym trainer versus working for yourself as a mobile fitness/in-home fitness trainer. Within the gym...
The Biggest Tips for Marketing Your Personal Training Services
For the past two weeks we’ve been diving a little bit deeper into what it looks like to be marketing a personal training business. We’ve dug into the challenges of marketing a service-based business...
Advantages to Marketing Your Personal Training Services
Last week I talked about the challenges of marketing a service. There are plenty! But this week, we are talking about changing those challenges into positives of marketing your personal training...
Challenges of Marketing Your Personal Training Service
As a personal trainer you are not selling a product, you are offering a service. Marketing a service is a much different beast than marketing a product. It has many benefits and difficulties. In...
What is “Branding”
“Brand” or “branding” are words that are growing in popularity and lessening in true understanding. And the truth is, it is one of the most important aspects of any business, large or small. What...
How to Make Personal Training Affordable
Working out with a certified personal trainer may seem like a luxury to many. Potential clients need to know that its possible to make personal training affordable. If you have some folks who are on...
Customer Service is Key for your Fitness Business
To keep your fitness business up and running for 25+ years like ours, you need to have a few things straight. One of those things is realizing you are in a service-based industry. You and your...
Becoming the Expert in Your Area
Becoming the fitness expert in your area is one of the greatest ways to keep your fitness business running for many more years to come. Doing this is no easy task, especially if you are in a bigger...
Make Your Fitness Business Available
Last week I briefly touched on the importance of keeping up with the times in this industry. I gave you a small bit of information about NFPT adapting to the web as soon as we could. This week I...
