For any fitness enthusiast interested in breaking into the fitness industry and become a personal trainer, unrealistic body ideals and a focus on weight loss or other body-centric goals flood social...
Personal Training Business
Blog articles addressing topics relevant for personal training business and marketing concepts.
Get More Personal Training Clients – A Three Week Challenge
Getting more personal training clients is all about consistency and creativity. It is quite different than getting certified as a trainer but there is a similar step-by-step process you can follow...
How Generative AI Can Help Personal Trainers: The Pros and Cons of Artificial Intelligence
Personal training can be a challenging profession, requiring an individual to meet the needs of numerous clients, work early and/or long hours, and oversee business operations; so, if generative AI...
Email Etiquette for Personal Trainers: How to Really Nail an Email
Email is so prevalent in modern life that it is largely taken for granted, but that doesn’t mean it should be underestimated. Each email you send is a document that represents you and your business.
How Personal Trainers Can Use Business Listings
Becoming a personal trainer involves more than just learning how to train clients--one also has to learn to navigate the business world. If you plan to open your own studio or work as an independent...
Tips to Sustain Client Engagement in Online Fitness Challenge Groups
If you are an online trainer or coach utilizing a hybrid model of both in-person and online services, you may struggle to sustain client engagement after the initial novelty and excitement wear off....
Developing a Website for Your Fitness Business: Questions to Ask
Creating a consistent and quality web presence is important whether you’re running an online, hybrid, or face to face fitness business. Developing a consistent look and feel as well as targeting...
5 Rules For Shooting “Gym Videos”
Working in the fitness industry, it is not uncommon for our news feeds on social media to be full of various gym videos. We may see folks videoing themselves hitting a PR, trainers sharing videos of...
Online Training Options
It’s no surprise that training clients online has seen a rapid increase over the past few years! Every year ACSM releases the top 20 fitness trends of that year and the last few have been dominated...
7 Fitness Business Essentials
Owning a business is a huge undertaking, even if the business is small. It is important to make sure you cover your bases and ensure all moving parts of your business are in sync. If I could go back...