Blog articles addressing topics relevant for personal training business and marketing concepts.
All personal trainers must possess a solid foundational knowledge of exercise science, biomechanics, exercise physiology, anatomy, safety, and program design. But what about those less tangible...
In 2020, the US fitness industry revenue dropped by a whopping 58%. This is one of the primary reasons why every entrepreneurial personal trainer should follow the following five tips for fitness...
Investing in exercise equipment is an investment in our business as personal trainers. If home equipment is cared for properly, it can last a decade or more. We have checklists for grocery shopping,...
As a fit pro, how many times have you needed to raise rates because our rent or lease payment went up, or to accommodate for inflation, or because we’ve needed to simply upgrade equipment? Or...
“Is my gym membership fee tax-deductible?” This inquiry pops up more often than one would think and personal trainers can be prepared to answer. Before giving clients an automatic answer, it may...
As with any profession, there are misconceptions and misperceptions of what it’s like to actually be a professional in a specific field. It’s easy to hear about a profession or a job and develop a...
Personal trainers hold the power to change lives. We embrace this fulfilling experience time and again by observing how introducing a healthier lifestyle to new clients sets them up for a future...
While the start of 2021 has most gyms re-opened, they are still not at capacity in most states. Many folks have turned to in-home fitness options out of necessity. Remember that this format does not...
Before COVID-19 hit the world, the health and fitness industry was experiencing tremendous growth. Streaming workouts, virtual-live workouts, and virtual personal training and health coaching were...
Name one tool that improves client’s outcomes, creates a stronger, longer-lasting relationship with clients, and improves overall revenues..? Check-Ins! Go the Extra Mile Creating a thorough process...
