Blog articles addressing topics relevant for personal training business and marketing concepts.
Oh, social media, how I love and despise you in equal measure. Social media provides just as many benefits as it does barriers or downsides. Let's take a closer look at them both. Social Media...
One of the downsides of social media is the upcropping of the fitness influencer. These “trainers” grow in number of followers and scientific blunders by the day. It’s time we, as the pros, call out...
The fitness industry is renowned for its passion-driven professionals who are committed to helping others achieve their health and wellness goals. However, maintaining a healthy work-life balance...
Having policies in place as a fitness professional is vital to establishing boundaries early on when working with a client. But oftentimes, we learn as we go and don’t realize the need for a...
Many places of employment require employee training on the federal Bloodborne Pathogen Standard set by OSHA. The content of this article applies to fitness center employees that are trained in first...
Group fitness is a fun and growing part of the health and exercise industry. Such settings offer a unique opportunity for socialization, group support, and encouragement. Although the scientific...
Professionalism and communication may well be the most important qualities distinguishing truly successful certified personal trainers from unsuccessful ones. After 20 years in the fitness industry,...
Podcasts are one of the quickest growing opportunities for fitness professionals to share their knowledge and expertise. Over 50% of Americans report listening to podcasts, and this number continues...
A career in personal training is no doubt far more challenging than most ever expect it to be, and one of the biggest reasons for that is fielding and filtering the energy of our clients on a daily...
When marketing your business, it is essential to understand that there is a beginning, middle, and future of your client's experience with you. In order to find the clients that you want, and turn...
