Blog articles addressing topics relevant for personal training business and marketing concepts.
Professionalism and communication may well be the most important qualities distinguishing truly successful certified personal trainers from unsuccessful ones. After 20 years in the fitness industry,...
Podcasts are one of the quickest growing opportunities for fitness professionals to share their knowledge and expertise. Over 50% of Americans report listening to podcasts, and this number continues...
A career in personal training is no doubt far more challenging than most ever expect it to be, and one of the biggest reasons for that is fielding and filtering the energy of our clients on a daily...
When marketing your business, it is essential to understand that there is a beginning, middle, and future of your client's experience with you. In order to find the clients that you want, and turn...
Transferable skills refer to those actions that we can apply across various industries and roles. Whether we acquire these skills from working in another gym, a self-owned personal training company,...
As most personal trainers have been forced out of in-person training for most of 2020 discovered, an abundance of online and remote training apps and platforms have emerged. While having many...
All personal trainers must possess a solid foundational knowledge of exercise science, biomechanics, exercise physiology, anatomy, safety, and program design. But what about those less tangible...
In 2020, the US fitness industry revenue dropped by a whopping 58%. This is one of the primary reasons why every entrepreneurial personal trainer should follow the following five tips for fitness...
Investing in exercise equipment is an investment in our business as personal trainers. If home equipment is cared for properly, it can last a decade or more. We have checklists for grocery shopping,...
As a fit pro, how many times have you needed to raise rates because our rent or lease payment went up, or to accommodate for inflation, or because we’ve needed to simply upgrade equipment? Or...
