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Blog articles addressing topics relevant for personal training business and marketing concepts.
I wrote about The First P: Protect a few weeks ago. Protect your business. Protect your clients. Protect yourself. Then, The Second P: Promote last Wednesday. Promote with the right purpose. Promote...
The First P: Protect. Protect your business. Protect your clients. Protect yourself. Now, let's move to the next, The Second P: Promote. Whether you are just starting out as a personal trainer or...
Whether you've been in a business class recently or not, I'm guessing you've heard of the Four P's of Marketing: Product, Price, Promotion and Place. Simple words used to establish a crucial...
This week we are going to try something a little different. Let's explore daily deal websites in an effort to increase your referrals. Other trainers have done this and found a great deal of...
As a personal trainer, you already eat, breathe and live fitness. Now, you just need to show off a little. Not in a cocky way, just in an informative way. Show your audience exactly what they would...
When considering marketing strategies, it is all too easy to get caught up with attracting new clients. But, you will do a huge disservice to yourself if you leave your current clients out of the...
I’m willing to bet that at one point or other in your career you came up with a creative new way to shake things up with your clients. Maybe that idea didn’t make it that far from the drawing board. At some point in the process it was stifled. Either you or your clients weren’t ready for change.
Our profession can inspire creativity and stifle it at the same time. Our time with clients is precious. They want results, and you can’t risk using them as guinea pigs to try an untested system. This is where the focus group and a trial period come in.
Gift cards aren’t just for birthdays and holidays anymore. Now, in the world of personal training they are for generating leads.
Just about every trainer has tried the old trick of offering “the first training session free” to draw in new clients. The problem is, the success rate isn’t that high. With a “free session” promotion coupon there are only two outcomes. Either they use it or they don’t. Unfortunately, for every 100 free sessions you offer, only a handful of people are likely to respond.
Now, that you’ve created your website and have taken the plunge into the world of social media, you’re ready to take it one step further. You’re ready to start a personal training blog.
In February of 1996, I wrote an article in NFPT’s Personal Trainer Magazine about a man who emailed me with a problem he was having. Of all things, he asked me for advice on how to salvage his relationship with his girlfriend. At a glance, my first instinct was to direct him to Ann Landers or to an equally talented counselor. But, I kept on reading and found out – I may be able to help. While, my advice was given to this 1996 love-sick dude, my advice still applies today.
