Fitness enthusiasts have changed. You now must go after these more elusive customers who have been overwhelmed by every conceivable advertisement, infomercial and sales pitch promising fast and...
Defining Marketing For Personal Trainers
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Personal Training Business
Blog articles addressing topics relevant for personal training business and marketing concepts.
The Value of Niche Marketing for Personal Trainers
There is a lot of potential value in starting a niche for yourself. This isn’t to say it is for everyone, but having a niche you are known for can have some real benefits in excelling your personal...
Implementing Your Niche Marketing
Niche marketing is the combination of both your strengths and your passions and sharing them with others. In order to have a successful niche market, you need to have both. Figure out where your...
Personal Training Niche Marketing
Personal training is a fast growing industry, and it is continuing to grow. A great way to be successful and stand a part in this competitive market is to create a niche. A niche is a specialization...
Marketing to Your Most Important Audience
Every Monday we give some marketing tips for personal trainers. How to market yourself, where to market yourself, who to market to, what to say. Today, I want to give you a special piece of advice...
Christmas Marketing
Not all marketing is for the purpose of selling something to your potential clients. In this industry, you are marketing yourself. You are not just selling your services. You need to “sell”...
Networking Over the Holidays
The Holidays are here! Besides making endless trips to get Christmas presents and eating way too much food, this time of year is also great for networking. No, I’m not joking. The Holiday season is...
No-Cost Marketing Tips for Personal Trainers
Last Monday I gave you some low-cost marketing ideas. This week I wanted to offer something better. How does FREE marketing ideas sound? Everyone loves free! If you are offering something that...
Low-Cost Marketing Tips for Personal Trainers
One of the biggest challenges for personal trainers is getting clients. Most would assume that getting clients requires a lot of hard work, time and money. While the first two are almost always a...
Best Practices of for Gaining Personal Training Client Referrals
Finding or asking for referrals as a personal trainer is not an "in-the-bag" kind of game. The following are some best practices to employ when seeking new clients from an already existing personal...
