Blog articles addressing topics relevant for personal training business and marketing concepts.
Starting a personal training business is no easy task. It takes a certain type of person to even begin to think of owning a business. Last week’s blog post listing characteristics of successful PT...
Becoming an entrepreneur is not for everyone. It is hard work that takes a lot of creativity, planning and maybe even a certain personality. Before opening up your own gym or fitness facility, it is...
As April 15th approaches it can be a tricky thing for personal trainers to save all the money that they can. I've put together some tax tips for personal trainers to use and hopefully save some...
Starting any sort of small business is a difficult endeavor. It takes dedication, hard work, and determination. It also takes money. In this post, we'll look at how to do this with as little money...
To run a successful fitness business, you need to learn about your customers, your competitors and this industry. Market research for personal trainers is a vital part of that. It is the process of...
Our series “Defining Marketing for Personal Trainers” is coming to a close. Through the past couple weeks we have talked about a lot. Last week I said you just need to start. This whole endeavor of...
A great question to ask yourself is when to start marketing. A very good question with a very straightforward answer. Now! Are you set on starting your own gym or independent services? Start...
When you embark upon any marketing effort, you must pay careful attention to the manner in which you would like your target audience to perceive the effort. Two marketing methods can be nearly...
Last week we talked about the major difference between ads and marketing. One says “spend” the other says “Welcome”. There is a method of removing the “give me your money” threat from an ad and...
Last week we defined and discussed the importance of marketing. This week I wanted to expand upon the idea that your advertising should be a very small percentage of your strategy. Advertising...
