Blog articles addressing topics relevant for personal training business and marketing concepts.
Creating a consistent and quality web presence is important whether you’re running an online, hybrid, or face to face fitness business. Developing a consistent look and feel as well as targeting...
Working in the fitness industry, it is not uncommon for our news feeds on social media to be full of various gym videos. We may see folks videoing themselves hitting a PR, trainers sharing videos of...
It’s no surprise that training clients online has seen a rapid increase over the past few years! Every year ACSM releases the top 20 fitness trends of that year and the last few have been dominated...
Owning a business is a huge undertaking, even if the business is small. It is important to make sure you cover your bases and ensure all moving parts of your business are in sync. If I could go back...
Client progress, whether it’s physical or mental, is feedback that informs program design, changes, and direction. However, clients have a story to tell, a narrative that can reveal even more about...
Have you ever thought about creating an eBook but didn't know where to start? Or perhaps you suffer from imposter syndrome and think you don't have enough knowledge or expertise to market published...
Achieving an accredited certification in the health and fitness industry is a big deal. However, the achievement of the personal training certification is just the starting point – not the ending...
Every health and exercise professional has their own approach to onboarding a potential client. Some offer initial consults (free or for a nominal fee), some offer a free workout session, while...
Oh, social media, how I love and despise you in equal measure. Social media provides just as many benefits as it does barriers or downsides. Let's take a closer look at them both. Social Media...
One of the downsides of social media is the upcropping of the fitness influencer. These “trainers” grow in number of followers and scientific blunders by the day. It’s time we, as the pros, call out...
