Blog articles and tips on marketing for personal trainers and fitness professionals written by other fitpros.
For any fitness enthusiast interested in breaking into the fitness industry and become a personal trainer, unrealistic body ideals and a focus on weight loss or other body-centric goals flood social...
Getting more personal training clients is all about consistency and creativity. It is quite different than getting certified as a trainer but there is a similar step-by-step process you can follow...
Email is so prevalent in modern life that it is largely taken for granted, but that doesn’t mean it should be underestimated. Each email you send is a document that represents you and your business.
Becoming a personal trainer involves more than just learning how to train clients--one also has to learn to navigate the business world. If you plan to open your own studio or work as an independent...
Creating a consistent and quality web presence is important whether you’re running an online, hybrid, or face to face fitness business. Developing a consistent look and feel as well as targeting...
Oh, social media, how I love and despise you in equal measure. Social media provides just as many benefits as it does barriers or downsides. Let's take a closer look at them both. Social Media...
One of the downsides of social media is the upcropping of the fitness influencer. These “trainers” grow in number of followers and scientific blunders by the day. It’s time we, as the pros, call out...
Podcasts are one of the quickest growing opportunities for fitness professionals to share their knowledge and expertise. Over 50% of Americans report listening to podcasts, and this number continues...
When marketing your business, it is essential to understand that there is a beginning, middle, and future of your client's experience with you. In order to find the clients that you want, and turn...
Whether you’re just starting or you’ve been at it for years, fitness technology—and the many trends associated with it—has created a fiercely competitive landscape for personal trainers. But...
