Finding personal training client recruitment strategies that work for you is key to staying in the fitness business. Many times, fitness professionals overcomplicate the recruitment process and/or...
How can a personal trainer know if a job opportunity is worth the investment in time and exploration or is a disaster waiting in the wings? You may not know right out of the gate. Red flags are...
Making progress is not about hustling all the time, never pressing pause, or having an infinite supply of willpower. In fact, this is the opposite of progress. It’s the grind that eventually...
Training sessions can do a lot of things for our clients. We show them how to gain strength, become more flexible, build confidence, develop better posture, and increase mobility. We are able to...
If you are an online trainer or coach utilizing a hybrid model of both in-person and online services, you may struggle to sustain client engagement after the initial novelty and excitement wear off....
Through dedicated data collection, research professionals have arrived at distinct categories of “exercisers” within our population. As we might predict, the subtle variations in their activity...
As fitness professionals, supporting senior clients with the skills and tools at our disposal is an important obligation. It is vital that we help our senior clients exercise safely and also offer a...
The holiday season often means one thing to most clients: “avoiding weight gain” or “not losing the progress I’ve made.” As personal trainers, we see this differently, and usually from two...
Whenever we are approached by a new client, the level of motivation they have for committing to exercise is likely quite high--at that moment. But, as many trainers will discover, motivation and...
As health and exercise professionals, we are accustomed to hearing certain terms and phrases on a regular basis. We are also “in the know” when it comes to facts related to health and fitness. When...
