Is Your Client an “Active Couch Potato”?
Through dedicated data collection, research professionals have arrived at distinct categories of “exercisers” within our population. As we might predict, the subtle variations in their activity levels do impact key aspects of health which, in turn, impacts longevity....
Health
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Exercise Science
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The Second P of the Personal Training Business
The First P: Protect. Protect your business. Protect your clients. Protect yourself. Now, let's...
Fat Cells: Uncovering the Biology and Physiology of Adipocytes
The myth that exercise can turn fat into muscle has been propagated for far too long....
Nutrition Guidelines: The Changing Shapes of Things
Information on what people should be eating to become healthy and stay healthy can be found just...
Controlling Sodium Intake
Having an adequate amount of nutrients is essential to proper health, but in the case of sodium,...
The Internal Physiological Changes from Working Out
Many clients rejoice when they step on the scale and see that they have lost weight. The numbers...
The Three P’s of the Personal Training Business
Whether you've been in a business class recently or not, I'm guessing you've heard of the Four P's...
How Personal Trainers Can Leverage Groupon
This week we are going to try something a little different. Let's explore daily deal websites in...
Use Marketing to Paint a Picture
As a personal trainer, you already eat, breathe and live fitness. Now, you just need to show off a...
The Power of Focus
The personal training industry has evolved dramatically since it formally began over 25 years ago....
Core Stability
The core is where the most of the body's power is derived. It provides the foundation for all...
Core Stability in Action
Athletes often focus on developing a specific set of muscles needed for a particular sport, often...
Retaining Your Personal Training Clients
When considering marketing strategies, it is all too easy to get caught up with attracting new...
