In these days of fast food and over-booked schedules, obesity thrives. Our technology and pursuit of monetary gain has taken the front seat. And our nation’s health and fitness have been tucked away nicely in the trunk. In this information age, never has so much health and fitness information been made available to consumers everywhere. Yet, we continue to loosen our restricting belts more each day!

The excuse is that most people are “too busy” to learn about health and fitness. They choose to let the experts handle it. Enter the certified personal fitness trainer. You as a trainer need to be the expert they look to. You need to know what you are talking about. And you need to convey it in a way that your clients know you know what you’re talking about! You are the soldiers on the frontlines of this war. And like I talked about last week, education is such a key weapon in this war that is waging.

Don’t fool yourself into thinking this isn’t that big of a deal. We are in a crisis and nobody wants to admit it. Approximately 72.5 million American adults are obese. And that’s just the adults! Child obesity has more than doubled in children and tripled in adolescents in the past 30 years. Obesity is the genuine plague of the 21st century.

What is the solution? Bettering ourselves to help better others. The teachers in our children’s schools are constantly learning more through continuing education. They do this so they can teach better. Trainers need to be continually learning so they can teach better as well. Let’s use this information age to our advantage and pass along the weapon of education to help everyone fight this enemy. Continue bettering yourself by continuing your education.

Ron Clark

Ron Clark is the Founder of National Federation of Professional Trainers, NFPT. From U.S. Marine Staff Sergeant to Competitive BodyBuilder, then Firefighter and Certified Personal Trainer – he founded NFPT in 1988 with a mission to make fitness training careers accessible to every day fitness enthusiasts who want to turn their passion into their livelihood. Ron has always led with a heart of service, and, in that spirit, he helps people to achieve real and practical career goals that serve a greater good in changing people’s lives. He lives and leads by example, being a personal trainer himself for more than 10 years before setting out to develop a certification program that is real-world and foundational to the goals of personal trainers and their clients. Click Here to learn more about Ron’s story and NFPT’s inception.