Listen to this Article: This content was updated in February 2018 and reviewed by Julie Kostelecky, CPA, CVA of Rudd and Company. If you're an independent contractor or business owner you have to...
Personal Training Business
Blog articles addressing topics relevant for personal training business and marketing concepts.
Building Your Brand as a Fitness Professional
Nike has its swoosh, Amazon has the smile, and Apple proudly states “Think Different”. What do all these brands have in common? They’re memorable, they’re clean, and they differentiate the company...
Tracking Mileage for Personal Trainer Tax Deductions
An hour or two of time the tax tips below can earn you an extra $500-$3,000 this year. Don't let the small task of tracking mileage cost you (because you didn't do it). If you're an independent...
FREE Products That Make You Money
Did the word FREE grab your attention? For most people out there it absolutely does! As a small business owner, you are probably trying to scrap together every penny that you have especially when...
Community Presence – Methods to Boost Your Fitness Pro Reputation
Anyone who has gone solo and started a business in his/her community knows it requires a significant amount of work beyond creating a title, a logo, and finding a physical space. To be successful...
3 Ways to Trim Your Financial Fat
Everybody's focused on cutting calories around the holidays. If you've already got a handle on your physical health, it's a perfect time to turn your attention to financial health. A new year is...
Online Services That Boost Your Business
Starting a health and wellness business on my own was exciting and scary at the same time. Having worked in a commercial gym for my first 3 years as a personal trainer, I never had a problem getting...
Why You Should Consider Direct Mail Marketing
Just a few weeks ago, I found out about a new gym in the area. This gym is located less than three miles away from my home, and sits nestled in the center of a shopping plaza, yet I hadn’t noticed...
How to Generate Word-of-Mouth After the Contract Ends
It’s fairly easy to treat a current client with attentiveness during a training session and throughout the contracted time. After all, they’re standing right in front of you and paying regular fees....
Mistakes That Will Kill Your Sale
Several years ago, I decided to get in shape and took a one-week free trail at a then-popular gym chain. I’d never joined a gym before. After my week ended, I felt great having exercised and taken a...