Most trainers have the basics covered. The certification test has been passed with room to spare. The social media pages stay active to get the word out. Maybe business cards find their way into the hands of prospective clients. A business plan sits drafted in...
Tanisha Rule
Tanisha Rule has a BA in English and is a former Mad Dogg-certified Spinning instructor. She taught indoor cycle and boot camp and has now combined her passions as a full-time writer for the health and fitness industries, check out her site at www.ruleboutiquewritingservices.com. If she isn’t writing or reading, she can be found happily training for an endurance event, likely after having said, “This is my last one for a while,” because there is no finish line; there is only progress.
Why Clients Drop Their Personal Trainer
Why do clients drop their personal trainers? This question stays on the minds of new trainers everywhere. Some of the obvious reasons trainers get dropped are flirtatiousness, lateness, or a stagnated/unchanging workout routine. But there are some reasons that might...
Twitter Fitness Accounts to Watch
No matter how you feel about social media, there’s no denying its influence (especially in customer-service situations) and its power to connect. Having said that, tweeting is not for everyone. And that’s okay. But, if you’re one of millions who communicate in...
Exercises for Runners and Cyclists
Fresh business and revenue await you - thanks to the growing popularity of marathons and cycling rides. It shouldn’t be surprising that people look for an edge to help them compete in these events. Still others are looking for assistance to get started in running or...
3 Easy Ways to Get Comfortable with Using Twitter
Do you want to promote your personal training business or talk to people in the industry you'd otherwise never meet? Understanding and getting comfortable with Twitter isn’t as complicated as it sounds. Twitter is about building relationships. You’re already ahead of...
Blog Writing for the Time-Crunched Personal Trainer
Writing a fitness blog or newsletter for your personal training business is a trending communication method right now. What’s more is they’re a great way to stay connected to your clientele (actual and potential). The problem is, who has time to write when there’s...
What Your Pregnant Client Might Be Feeling This Trimester
Heard the stories about the eight-months-pregnant woman who ran a marathon? Me, too. Stories like those are inspirational. They prove that the pregnant body at work can be powerful in sports performance! How uplifting! But sometimes those stories help set the stage...
Four Ways to Stay Safe and Alert When Exercising Outdoors
Runner safety. That’s a hot topic these days. It seems that every week there’s a new story on a runner who came to grief while simply trying to work out. It happens in popular running spots. It happens in broad daylight. It happens when the runner is doing...
Steal This Zero-Cost Boot Camp Routine
Keeping clients interested with little/no equipment might sound like a difficult thing to do, but really all you need is a solid routine, the great outdoors, good energy, and a motivating attitude. So, go ahead and steal this routine when you need something low cost...
4 Ways to Help Train Your Client for a Century Ride
Whether your client is one-and-done or if the plan is to do several centuries, there are things you can do to help their big day go more smoothly aside from helping them get in shape. A 100-mile bicycle ride is an awesome accomplishment. It’s a long, tough day in the...
How to Make a Fitness Video that Holds Attention
Do you want to create fitness videos that get and hold attention? Here are three things you can do before you even film that will help you create videos that keep clients seeking your content again and again. Figure out what you're selling. True enough, clients sign...
Strength-Plus-Cardio Boot Camp
No fuss, no equipment, quick boot camp routines…instructors need those. Here’s an example of a super-simple 50-minute group routine that works for indoor or outdoor. All you’ll need is the stopwatch feature on your phone and a bit of enthusiasm. Divide the class into...
Three Awesome Benefits to Indoor Rock Climbing
This time of year creates a kind of paradox. It’s resolution season for many people who are looking to get in shape, yet it’s the time of year when avid exercisers can start to lose the will to work out. After all, it’s cold and dreary outside. That alone makes it a...
A Word on the Fitness Industry and Resolutions
As a kid, I thought resolutions were wishes. I really did. I got particularly excited when a family member asked me what my resolution would be for the upcoming year. I felt I was being included in such a grownup thing. I decided on a resolution with a great smile and...
2017 Fitness Industry Trends
It’s that time of year again. No, not for sweet potato pie and turkey with gravy. It’s time to look at fitness industry trends for the upcoming year. There’s always something new starting or something old that’s finally taking flight. No matter what, it does us good...
Why Clients Choose a Particular Gym
Everyone has a reason for choosing one gym over all the others available. Some of the reasons are widespread, while other reasons are based on highly individualized preferences. I certainly have my own list of reasons for bypassing gyms. My reasons range from no...
Why Clients Choose a Particular Trainer
It’s no secret that there is a good deal of competition in the field of personal training. That’s a good thing. That signals that the profession is needed and in demand. But, on the other side of the coin is a serious question: what makes a client choose one trainer...
Fitness Instructors and The Great Job Hunt
First of all, congratulations on your new career, for taking that leap, and for pursuing what you love. Not everyone in their lifetime will have the courage to do it. But now it’s time for something most of us have done before. It’s time to get going on the great job...