Gyms come in all shapes, sizes, and services - from big box gyms to small-town studios and traveling personal trainers specializing in “at-home” workouts. If you are interested in carving out your...
Starting a Niche Gym
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Personal Training Business
Blog articles addressing topics relevant for personal training business and marketing concepts.
Expanding Your Skills as a Fitness Professional
Finding new and innovative ways to sharpen our professional skill set and stay abreast of new developments, research, and training techniques is essential in the rapidly evolving field of fitness....
Top Five Marketing Strategies for Personal Trainers
Without employing sound marketing strategies for personal trainers to grow a business, new personal trainers may struggle to get new clients. This is one of the most challenging aspects of the...
Nutrition and Meal Planning: Scope of Practice For Personal Trainers
Are you allowed to talk about nutrition with personal training clients? If you are, how much is ok? And what is ok? Nutrition is gray area in the fitness industry and so being familiar with the...
Starting a Fitness Facility in a Small Town
Small towns have pros and cons for fitness entrepreneurs. Are you a fitness professional living in a small-ish town? Do you have the desire or dream to open a studio or gym? Are you afraid a small...
How to Make the Most of a Personal Training Internship
Most students go through an internship type experience in a college program. But what about those who have never had the opportunity to intern somewhere before going out into the world? It's not too...
Taking Care of Business – Resources for the Fitness Entrepreneur
A fitness entrepreneur is the latest and greatest term to describe a personal trainer who runs their own business. It sounds glamorous and edgy. To earn this title you need to put in a decent amount...
Twitter Fitness Accounts to Watch
No matter how you feel about social media, there’s no denying its influence (especially in customer-service situations) and its power to connect. Having said that, tweeting is not for everyone. And...
Financial Planning for Personal Trainers: Expenses
Some personal trainers bring home the bacon in the fitness industry, while others are just barely scraping by. Regardless of how much money a personal trainer makes they almost always want to earn...
In-Home Personal Training – Open the Door for Success
Operating an in-home personal training business after becoming a personal trainer either out of your home or by traveling to clients’ homes requires tight practices and careful considerations...
