Blog articles and tips on marketing for personal trainers and fitness professionals written by other fitpros.
Good, Better, Best is a multilevel offering sales technique where you present the client with three package offers. Each package is a step up in both quality and in price. This gives a potential...
You can be the best Personal Trainer in the world but skill alone will not pay your bills. You need to be able to close sales and get new clients. Unless you are a professional athlete or celebrity,...
You’re a certified fitness professional. You have the license, the know-how, and the practical skills to work with a variety of clients in a variety of settings. Now that the achievement of...
Did the word FREE grab your attention? For most people out there it absolutely does! As a small business owner, you are probably trying to scrap together every penny that you have especially when...
Anyone who has gone solo and started a business in his/her community knows it requires a significant amount of work beyond creating a title, a logo, and finding a physical space. To be successful...
Starting a health and wellness business on my own was exciting and scary at the same time. Having worked in a commercial gym for my first 3 years as a personal trainer, I never had a problem getting...
Just a few weeks ago, I found out about a new gym in the area. This gym is located less than three miles away from my home, and sits nestled in the center of a shopping plaza, yet I hadn’t noticed...
It’s fairly easy to treat a current client with attentiveness during a training session and throughout the contracted time. After all, they’re standing right in front of you and paying regular fees....
Several years ago, I decided to get in shape and took a one-week free trail at a then-popular gym chain. I’d never joined a gym before. After my week ended, I felt great having exercised and taken a...
Most people have taken a personality test or been labeled introvert/extrovert at some point in their lives. Perhaps it's a claim you made about yourself or a label someone else stuck you with. Not...
