Blog articles and tips on marketing for personal trainers and fitness professionals written by other fitpros.
Our series “Defining Marketing for Personal Trainers” is coming to a close. Through the past couple weeks we have talked about a lot. Last week I said you just need to start. This whole endeavor of...
A great question to ask yourself is when to start marketing. A very good question with a very straightforward answer. Now! Are you set on starting your own gym or independent services? Start...
When you embark upon any marketing effort, you must pay careful attention to the manner in which you would like your target audience to perceive the effort. Two marketing methods can be nearly...
Last week we talked about the major difference between ads and marketing. One says “spend” the other says “Welcome”. There is a method of removing the “give me your money” threat from an ad and...
Last week we defined and discussed the importance of marketing. This week I wanted to expand upon the idea that your advertising should be a very small percentage of your strategy. Advertising...
Fitness enthusiasts have changed. You now must go after these more elusive customers who have been overwhelmed by every conceivable advertisement, infomercial and sales pitch promising fast and...
There is a lot of potential value in starting a niche for yourself. This isn’t to say it is for everyone, but having a niche you are known for can have some real benefits in excelling your personal...
Niche marketing is the combination of both your strengths and your passions and sharing them with others. In order to have a successful niche market, you need to have both. Figure out where your...
Personal training is a fast growing industry, and it is continuing to grow. A great way to be successful and stand a part in this competitive market is to create a niche. A niche is a specialization...
Every Monday we give some marketing tips for personal trainers. How to market yourself, where to market yourself, who to market to, what to say. Today, I want to give you a special piece of advice...
