Marketing for Personal Trainers

Starting a business is a major event and one that must be taken seriously. With all the moving parts, fluctuations in economy, changes in marketing, and the daily operations tasks, it’s a lot to get...

If you are in business for yourself, you are, in fact, in sales. Many argue that we are all salespeople in our everyday lives no matter what. I agree with that way of thinking. Sales comes into play...

Flyers posted around town are wasteful if no one's looking at them.  Business cards get lost under the car seat and networking events make many people cringe.  Social media marketing can be noisy....

Giving Back Through Fitness I love customer-focused events like customer appreciation or for-charity events. They have the desired effect of making me feel…well, appreciated. But more than that,...

"If you aren't networking than you're not working".   This old saying is a tongue twister and kind of cheesy, but it's true.  Personal training is a people business and requires you to connect with...

It seems lately that online workout videos are picking up serious steam. In my own real-life circles and along my social media timelines people are talking about and advertising streamed workouts....

We’ve all heard the old adage that it’s easier to keep clients than find new ones. There is a short block of time after a New Year comes in, even as the confetti falls and fireworks still color the...