Blog articles and tips on marketing for personal trainers and fitness professionals written by other fitpros.
Opportunity surrounds us in the fitness industry. Every week I get contacted by someone who has an “intriguing opportunity to share”. Isagenix, DoTERRA, BeachBody, Vemma, Herbalife, etc. Multi...
If you are in business for yourself, you are, in fact, in sales. Many argue that we are all salespeople in our everyday lives no matter what. I agree with that way of thinking. Sales comes into play...
Flyers posted around town are wasteful if no one's looking at them. Business cards get lost under the car seat and networking events make many people cringe. Social media marketing can be noisy....
Giving Back Through Fitness I love customer-focused events like customer appreciation or for-charity events. They have the desired effect of making me feel…well, appreciated. But more than that,...
"If you aren't networking than you're not working". This old saying is a tongue twister and kind of cheesy, but it's true. Personal training is a people business and requires you to connect with...
Whether you're newly certified or have been personal training for awhile, you can easily set yourself apart from the competition with professionalism. Many people get into the fitness industry...
It seems lately that online workout videos are picking up serious steam. In my own real-life circles and along my social media timelines people are talking about and advertising streamed workouts....
We’ve all heard the old adage that it’s easier to keep clients than find new ones. There is a short block of time after a New Year comes in, even as the confetti falls and fireworks still color the...
I’ve seen a couple of great examples of fitness professionals using social media to build community. So great, in fact, that I’m compelled to write about them. We use social media to spread the word...
Do you want to give your personal training clients gifts this holiday? Allow me to rephrase...do you want to retain your clients into the new year? What about attracting new clients? People have no...
