To run a successful fitness business, you need to learn about your customers, your competitors and this industry. Market research for personal trainers is a vital part of that. It is the process of...
Market Research for Personal Trainers
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Marketing for Personal Trainers
Blog articles and tips on marketing for personal trainers and fitness professionals written by other fitpros.
Defining Marketing for Personal Trainers: Starting with Baby Steps
Our series “Defining Marketing for Personal Trainers” is coming to a close. Through the past couple weeks we have talked about a lot. Last week I said you just need to start. This whole endeavor of...
Defining Marketing for Personal Trainers: When to Start Marketing
A great question to ask yourself is when to start marketing. A very good question with a very straightforward answer. Now! Are you set on starting your own gym or independent services? Start...
Defining Marketing for Personal Trainers: Customer Perception
When you embark upon any marketing effort, you must pay careful attention to the manner in which you would like your target audience to perceive the effort. Two marketing methods can be nearly...
Defining Marketing for Personal Trainers: Campaigns
Last week we talked about the major difference between ads and marketing. One says “spend” the other says “Welcome”. There is a method of removing the “give me your money” threat from an ad and...
Defining Marketing for Personal Trainers: Ads vs. Marketing
Last week we defined and discussed the importance of marketing. This week I wanted to expand upon the idea that your advertising should be a very small percentage of your strategy. Advertising...
Defining Marketing For Personal Trainers
Fitness enthusiasts have changed. You now must go after these more elusive customers who have been overwhelmed by every conceivable advertisement, infomercial and sales pitch promising fast and...
The Value of Niche Marketing for Personal Trainers
There is a lot of potential value in starting a niche for yourself. This isn’t to say it is for everyone, but having a niche you are known for can have some real benefits in excelling your personal...
Implementing Your Niche Marketing
Niche marketing is the combination of both your strengths and your passions and sharing them with others. In order to have a successful niche market, you need to have both. Figure out where your...
Personal Training Niche Marketing
Personal training is a fast growing industry, and it is continuing to grow. A great way to be successful and stand a part in this competitive market is to create a niche. A niche is a specialization...
