business cardsTechnology is on the rise, but business cards still have an important role in the life of any professional. Here’s how to design yours, make it stand out, and make the most of using and “trading” it.

In this episode we talked about:

  • What needs to be on a business card? (2:08)
  • How do you make your card stand out? (5:55)
  • Get feedback from outside/potential clients (8:35)
  • Why business cards are still valuable and how to use them (10:31)
  • Give your card AND ask for the other person’s – reciprocity (13:35)


NFPT Live Episode #36

Some of our viewers said:

I think a pic is great for a card b/c when you’re in a place/event where you’re ‘collecting’ cards, then a pic on a card helps remind you who that person was and the convo that you had.

Trade shows are always fun…it’s good to collect cards and compare. See what stands out, or what’s appealing to you. Use those features as a baseline.

There is an etiquette to using a phone as a “rolodex“. Though there are some great apps. that help organize business cards, once you have them.

The business card has to be a representation of you or your business.

How about having an inspirational quote?

I cringe when business cards are CRAMMED full of info. Less is more and just because there is space doesn’t mean you have to fill it up. I look all over for inspiration – Pinterest is great – just search personal trainer business cards or something like that. Another way to stand out is to do a different shape, a die cut, colored edges, texture, etc.


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Next Week: Episode #37 – Tools Trainers Can’t Live Without



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Beverly Hosford

Beverly Hosford, MA teaches anatomy and body awareness using a skeleton named Andy, balloons, play-doh, ribbons, guided visualizations, and corrective exercises. She is an instructor, author, and a business coach for fitness professionals. Learn how to help your clients sleep better with in Bev’s NFPT Sleep Coach Program and dive deeper into anatomy in her NFPT Fundamentals of Anatomy Course.