Opening your own fitness studio is a complicated and challenging task. To be successful, you must consider everything from start-up costs to monthly overhead to equipment maintenance and building...
Personal Training Business
Blog articles addressing topics relevant for personal training business and marketing concepts.
How to Create Your Niche as a Personal Trainer
Personal training is becoming a more and more popular career choice. As the market becomes more saturated, you have to consider ways to make yourself stand out among the competition. Integrating...
The Success Triad: A 3D Approach to Setting Fit Pro Business Goals
At the start of a new year, as fit pros, we support our current list of clients to renew their goals. We encourage potential new clients to get started on theirs. We know and have a sense of what...
Legal and Ethical Scope of Practice for Personal Trainers: A Primer on Professional Conduct
With the lines of health and fitness professionals, including certified personal trainers, being continually blurred with all the cross-over, synergy, and holistic education programs/niches...
Scope of Practice for the Personal Trainer: Goal Setting
Goal setting is an important aspect of personal training and the client-trainer relationship. Setting goals is crucial as they outline a road map of where the client wishes to go and, more...
How to Conduct a Quality Personal Training Consultation
The beginning of the year brings a flood of new gym enthusiasts, which means trainers are up to their ears in new member consultations. This provides the opportunity for trainers to evaluate...
Scope of Practice for the Personal Trainer: Romantic Relationships with Clients
It’s common for personal trainers and their clients to develop close relationships. A trainer often transitions from a coach and role model to a confidant and friend. In fact, a sign of a healthy...
Scope of Practice for the Fitness Pro: Upselling Products and Services
Personal training is a business. Therefore, a large part of personal training is selling your services to potential clients. If you don’t effectively recruit new clients and maintain those you...
How Naturopathic Medicine Can Alleviate Pain Or Chronic Symptoms
Naturopathic doctors can be an asset to a personal trainer's network, especially when it comes to working with clients that suffer with chronic pain. Chronic pain is any type of pain that lasts...
Promo Items and Merchandise for Your Fitness Business
Whether you are looking to grow your fitness business, get your name out in your community, or have swag on hand for your clients, personal trainers might want to consider offering some trendy and...