Blog articles addressing topics relevant for personal training business and marketing concepts.
When seeking out a personal trainer, it is necessary for potential clients to feel confident that they will be training with the best fit. Below are questions or considerations for potential clients...
New member consultations are an opportunity to work with a population that will benefit tremendously from a trainer's expertise that might have otherwise missed out. If the consultation is...
Opening your own fitness studio is a complicated and challenging task. To be successful, you must consider everything from start-up costs to monthly overhead to equipment maintenance and building...
Personal training is becoming a more and more popular career choice. As the market becomes more saturated, you have to consider ways to make yourself stand out among the competition. Integrating...
At the start of a new year, as fit pros, we support our current list of clients to renew their goals. We encourage potential new clients to get started on theirs. We know and have a sense of what...
With the lines of health and fitness professionals, including certified personal trainers, being continually blurred with all the cross-over, synergy, and holistic education programs/niches...
Goal setting is an important aspect of personal training and the client-trainer relationship. Setting goals is crucial as they outline a road map of where the client wishes to go and, more...
The beginning of the year brings a flood of new gym enthusiasts, which means trainers are up to their ears in new member consultations. This provides the opportunity for trainers to evaluate...
It’s common for personal trainers and their clients to develop close relationships. A trainer often transitions from a coach and role model to a confidant and friend. In fact, a sign of a healthy...
Personal training is a business. Therefore, a large part of personal training is selling your services to potential clients. If you don’t effectively recruit new clients and maintain those you...
