Transitioning to a new career in personal training from your current, bill-paying career doesn’t have to be as threatening as, say, walking a tightrope. But, there are some things to consider that make “tightrope-walking” a proper metaphor for a career switch. When you’re building your full-time personal training business and client list from the ground up, it becomes even more important to set out with a realistic plan and mindset. Let’s talk about what that means.
Patience is a Virtue
In the move from one career to the other, tasks in both areas need to be performed methodically, realistically, and with awareness. Patience is key. Allowing yourself at least 6-12 months to build a solid clientele is imperative for mental preparation. Now, 6-12 months is not just some magical time-frame after which everything just falls into place. Within that period, you need to work hard to spread the word about your business. Be patient, consistent, and know that everyone goes through the phase of foundation building. This is where your hustle comes in – you need to be actively marketing yourself through social media, networking events, and building relationships within your target community.
Consider Starting Part-Time at a Gym
Enthusiasm is great, and it might be hard to hold yourself back from jumping into your new career with both feet.However, working part-time at a gym could offer several benefits. It gives you valuable experience training clients while you hold on to your full-time job and income. You can also shadow experienced trainers, learning from their approaches and gaining insights into building rapport with clients. Plus, depending on your gym’s policy, you might be able to build your own client base right there. This part-time role acts as a safety net and a springboard, allowing you to test the waters and build confidence before taking the full plunge.
Make a Business Plan
Business plans come in many forms and can range from simple to detailed. However, a few core elements are universally accepted as essential components. These include:
- A written description of your business, its mission statement, and its purpose.
- A detailed section outlining your finances and cash flow. This breakdown will help you understand your financial viability and plan your expenses to avoid going over budget.
- A solid marketing strategy. This section is crucial for attracting potential clients. Outline how you will reach your target audience and what makes your services stand out.
Don’t let the formal and severe sound of creating a business plan discourage you. You won’t have to publish it, after all.Right now, it’s just for you. It’s simply a way to force yourself to give careful thought to your approach, goals, and method of achievement. A well-crafted plan will also serve as a roadmap, keeping you on track and helping you get back on course when inevitable challenges arise. For more in-depth info on business plans and how to create one, check out this article from Entrepreneur.com.
Build Your Brand
Your personal brand is your most valuable asset as a personal trainer. A strong brand will help you stand out from the competition and attract clients who align with your values and expertise.
Create a Strong Online Presence
In today’s digital age, having a robust online presence is essential.
- Website: Your website is your digital storefront. Ensure it’s professional, informative, and easy to navigate. Include information about your services, qualifications, pricing, and client testimonials.
- Social Media: Utilize platforms like Instagram, Facebook, and TikTok to connect with potential clients and showcase your expertise. Share workout routines, fitness tips, and behind-the-scenes glimpses of your work.
Develop a Professional Brand Identity
Your brand identity is the unique personality and image you project to the world.
- Define Your Brand: Clearly articulate your target audience, your unique selling proposition (USP), and the values your brand represents.
- Visual Identity: Develop a consistent visual style, including logo, color palette, and imagery, that reflects your brand personality.
- Messaging: Craft compelling messaging that resonates with your target audience and highlights your expertise.
Network with Other Fitness Professionals
Building relationships with other fitness professionals can be invaluable.
- Attend Industry Events: Connect with other trainers, gym owners, and fitness influencers at conferences and trade shows.
- Collaborate: Partner with complementary businesses for cross-promotions and referrals.
- Online Communities: Participate in online forums and social media groups to connect with other fitness professionals.
By investing time and effort into building your brand, you’ll create a strong foundation for a successful personal training career.
Transitioning from a traditional career to a fulfilling role as a personal trainer is an exciting yet challenging endeavor. By carefully assessing your readiness, obtaining necessary certifications, and building a strong foundation, you can begin to carve your niche in this dynamic industry.
NFPT Publisher Michele G Rogers, MA, NFPT-CPT and EBFA Barefoot Training Specialist manages and coordinates educational blogs and social media content for NFPT, as well as NFPT exam development. She’s been a personal trainer and health coach for over 20 years fueled by a lifetime passion for all things health and fitness. Her mission is to raise kinesthetic awareness and nurture a mind-body connection, helping people achieve a higher state of health and wellness. After battling and conquering chronic back pain and becoming a parent, Michele aims her training approach to emphasize fluidity of movement, corrective exercise, and pain resolution. She holds a master’s degree in Applied Health Psychology from Northern Arizona University. Follow Michele on Instagram.
