Youthful Benefits of Exercise-Induced Sweating
Perspiration is a natural human process that serves important purposes, yet so many of us revile its effects in both ourselves and others. Some people don't like to be stinky, some don't like to be slimy, and most don't want to be close to others who are either!...
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Exercise Science
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Eat (and Drink) to Win!
An important part of preparing for an athletic competition is fueling up. What and when an...
Research Techniques for Personal Trainers
Being an effective personal trainer requires constant education. Exercise physiology and...
The Value of Niche Marketing for Personal Trainers
There is a lot of potential value in starting a niche for yourself. This isn’t to say it is for...
Keeping New Clients as a Personal Trainer
After 24 years in our business, and some 4,500 clients later, I still love every part of my job. I...
Implementing Your Niche Marketing
Niche marketing is the combination of both your strengths and your passions and sharing them with...
Making Certain Your Clients Can Understand You: Using Analogies
Last week we discussed the importance of taking out all the scientific jargon when talking with...
Personal Training Niche Marketing
Personal training is a fast growing industry, and it is continuing to grow. A great way to be...
Making Certain Your Clients Can Understand You: Speak Their Language
“Alright Mrs. Parks”, the instructor begins, “When optimizing caloric expenditure and there is a...
Marketing to Your Most Important Audience
Every Monday we give some marketing tips for personal trainers. How to market yourself, where to...
BE the Resolution: Patience is a Virtue
Patience my dear Watson! Continuing from Tuesday’s post, Focus on People, here’s another good...
What’s the Role of a Certified Personal Trainer?
Understanding clearly the role of a certified personal trainer can help mold and shape the future...
BE the Resolution: Focus on People
What does “BE the resolution” really mean? It can certainly mean the obvious: A cliché type of...
