Is Athleticism Genetic?
Is athleticism genetic? We often use the phrase “natural-born athlete” to describe one who excels in sports. While genetics does play a role, let's discuss what else creates a distinction between a person with athletic prowess and a client who goes through the...
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Choosing a Business Entity
Like any business owner, a self-employed personal trainer faces a number of financial, legal, and...
Tax Tips for Personal Trainers
As April 15th approaches it can be a tricky thing for personal trainers to save all the money that...
Starting a Fitness Business With No Money
Starting any sort of small business is a difficult endeavor. It takes dedication, hard work, and...
How to be a Better Personal Trainer
No matter what job, career or walk of life, people want to strive to be better. Being in this...
Market Research for Personal Trainers
To run a successful fitness business, you need to learn about your customers, your competitors and...
The Benefits of Group Fitness for Personal Trainers
Group fitness classes are not a new thing. They have been around for quite some time now. The main...
Defining Marketing for Personal Trainers: Starting with Baby Steps
Our series “Defining Marketing for Personal Trainers” is coming to a close. Through the past...
The Importance of Teaching Technique
As a certified personal trainer, it is your duty to teach. Teach about different fitness programs...
Got Sleep?
Do you or your clients have difficulty falling asleep (30-45 minutes)? Once asleep, do they wake...
Defining Marketing for Personal Trainers: When to Start Marketing
A great question to ask yourself is when to start marketing. A very good question with a very...
What is the SAID Principle?
Every certified personal trainer should have a solid grasp on the SAID principle. SAID is an...
What’s the Big Deal about Protein?
It's common for many people to question why dietary protein is so important when it comes to...