Starting a business is a major event and one that must be taken seriously. With all the moving parts, fluctuations in economy, changes in marketing, and the daily operations tasks, it’s a lot to get a handle on. Add to that the fact that every business has its own...
Tanisha Rule
Tanisha Rule has a BA in English and is a former Mad Dogg-certified Spinning instructor. She taught indoor cycle and boot camp and has now combined her passions as a full-time writer for the health and fitness industries, check out her site at www.ruleboutiquewritingservices.com. If she isn’t writing or reading, she can be found happily training for an endurance event, likely after having said, “This is my last one for a while,” because there is no finish line; there is only progress.
How to Keep Great Employees
Managing turnover is not exactly fun, and it’s certainly not a timesaver. In fact, it’s the opposite. But in the fitness industry it happens over and over and becomes expected. Many times I’ve walked into my local gym and been greeted with new faces at the front desk...
Training for Endurance. Still Gaining Weight And Other Fitness Pitfalls
I unloaded my bicycle from my car in the trail-head parking lot. The trail is a popular spot especially on weekends, and this was Saturday. I'd parked next to two other cyclists. Their bikes were unloaded, helmets fastened. We smiled in greeting, and they took off. I...
Three Easy Sales Techniques to Get More Clients
If you are in business for yourself, you are, in fact, in sales. Many argue that we are all salespeople in our everyday lives no matter what. I agree with that way of thinking. Sales comes into play at a job interview, when convincing a friend to see the movie you...
Where Are the Jobs for Personal Trainers? Pt. 3
This is the third post in the Jobs trilogy. Posts one and two covered six places between them where personal trainers can go in search of employment. So far, we've talked about apartment complexes, community centers, online training, outdoor boot camps,...
Where Are the Jobs for Personal Trainers? Part 2
Where Are the Jobs Pt. 1 covered three places that just might be flying under the radar when personal trainers go out on the hunt for employment: apartment complexes, community centers, and the ever-more-popular online training community (If you missed the first post,...
Giving Back Through Fitness
Giving Back Through Fitness I love customer-focused events like customer appreciation or for-charity events. They have the desired effect of making me feel…well, appreciated. But more than that, when done sincerely (not just an opened box of half-stale donuts on a...
Privacy. Unauthorized Videos. And You. At the Gym.
You’ve likely seen some. I’ve seen them, too. I’ve seen them pop up more and more on my social media feeds. Videos of people at the gym in the midst of a workout in a fitness class. I’m not talking about the instructor-created You-Tube videos that are obviously...
5 Reasons Personal Trainers Quit
Are we no longer living the dream? We’ve all heard about, or witnessed, the high attrition rate among personal trainers and fitness instructors. We know the many reasons people study for certifications and look eagerly to the day that they can announce to friends and...
Where are the Jobs for Personal Trainers? Part 1
So, where is the work? The answer to that question is super important to those looking to start a career in personal training, as well as current trainers who are looking for career growth or looking to simply shake things up a bit. We all know to look to gyms and...
Cold Weather Running
So even as a dusting of snow still sat on the ground—a big deal in southern US—I signed up for a 15k road race to be held the very next morning. The very next morning, while we shivered at the start line, the woman next to me said, “This is a good idea, right?” We...
Personal Trainers, Take Care of Your Immune Health
Being a personal trainer and/or fitness instructor requires getting up close and personal. There are the after-class questions, the position correcting during boot camp, the enthusiastic students who won’t let even flu symptoms stop them from getting to indoor cycle...
Avoid Getting Sick at the Gym
First of all, I think the term germophobe conjures up images of something negative or strange. But who does like germs? If I wear the germophobe label because I go the extra mile—pun intended—for wellness, I suppose I’ll wear it proudly! Here’s some of the...
How to Find the Best Gym to Train At
Every fitness establishment represents an opportunity to instruct, but every opportunity won’t necessarily work for every instructor. Finding the right gym is as important as finding the right certification to pursue. I learned from the “mistakes” I made, but I also...
Getting (Even More) Personal Via YouTube
It seems lately that online workout videos are picking up serious steam. In my own real-life circles and along my social media timelines people are talking about and advertising streamed workouts. Also, most of us have seen the television commercials pushing the...
Holding on to the Resolution Crowd
We’ve all heard the old adage that it’s easier to keep clients than find new ones. There is a short block of time after a New Year comes in, even as the confetti falls and fireworks still color the night sky, when hundreds of new clients plan to turn that old adage on...
Building Community Through Social Media
I’ve seen a couple of great examples of fitness professionals using social media to build community. So great, in fact, that I’m compelled to write about them. We use social media to spread the word about our workout plans and special-offer sessions, and that’s great....
Fitness Trainer Alter Egos
The popular thing these days is to boast and brag about “keeping it 100!” But today I want to talk about how I keep it 75, and how dropping 25 off the realness scale can be a good thing. In fact, whoever keeps it 100, 100% of the time, has no friends, spouse, or job....