The next few posts by me, as well as this one, focus on the issues and concerns new trainers (or those considering becoming trainers) face. If you fall into one of those categories, read on! If you’re an experienced trainer, be sure to share these posts with a new...
Tanisha Rule
Tanisha Rule has a BA in English and is a former Mad Dogg-certified Spinning instructor. She taught indoor cycle and boot camp and has now combined her passions as a full-time writer for the health and fitness industries, check out her site at www.ruleboutiquewritingservices.com. If she isn’t writing or reading, she can be found happily training for an endurance event, likely after having said, “This is my last one for a while,” because there is no finish line; there is only progress.
Why You Should Consider Direct Mail Marketing
Just a few weeks ago, I found out about a new gym in the area. This gym is located less than three miles away from my home, and sits nestled in the center of a shopping plaza, yet I hadn’t noticed the new facility. If I hadn’t been notified, I don’t know how long it...
Gaining Clients’ Trust
As the name suggests, the personal training relationship is personal. Really think for a second about all the types of information clients entrust to their trainers: physical insecurities, health issues, mental state, and probably a good dose of personal gossip as...
How to Generate Word-of-Mouth After the Contract Ends
It’s fairly easy to treat a current client with attentiveness during a training session and throughout the contracted time. After all, they’re standing right in front of you and paying regular fees. The same goes for the client. While you’re training them, you’re easy...
Mistakes That Will Kill Your Sale
Several years ago, I decided to get in shape and took a one-week free trail at a then-popular gym chain. I’d never joined a gym before. After my week ended, I felt great having exercised and taken a step toward better fitness. I wanted to keep going. I walked into the...
Fitness Contests That Your Clients Will Dig Deep to Win
First of all, why fitness contests? That’s an easy one to answer. They’re fun! But, there’s actually more to it than that. The right contests provide motivation and a clear goal to reach in a limited amount of time. Also, the old cliché “your only competition is...
Why Not Start an After-School Program for Teachers?
The dog days of summer are over! Well, not really. But as far as students and teachers are concerned, they might as well be. It’s time to head back to class and, for teachers and staff, the stress and long days that come along with it. For these professionals, it can...
Simple Marketing Groundwork for Your Personal Training Business
Preparing to take the personal trainer certification exam is an exciting thing and a daunting task all at the same time. You might be feeling anxious with the exam looming, but there’s something else to think about if you plan to hit the ground running in your new...
Bring New Energy to Your Cycle Class Using Event Days
Without a doubt, indoor cycling is one the most popular gym classes and has diehard fans across the country. In addition, most participants have their favorite cycle instructors. However, a lot of cycle programs consist only of standalones, and there is certainly a...
3 Types of Mentors to Help You Grow Your Personal-Training Business
The old saying is you don’t have to beat your head against a brick wall to know that it’ll hurt. Good to know. But, what about those things that aren’t so easy to figure out? Those things that we wish would come naturally or logically just by putting two and two...
3 Exercise Principles You Love… That Do Not Apply While Pregnant
The results are in. Exercise during a normal, healthy pregnancy can help reduce back pain, strengthen heart and blood vessels, improve fitness, promote a healthy rate of weight gain during the pregnancy, and reduce the likeliness of gestational diabetes. If you’ve...
Bring New Energy to Your Cycle Class Using Location Visualization
One of the biggest advantages to indoor cycling over outdoor is the ability to focus only on the ride. The mind is free to focus on the body, get lost in music, or visualize terrain created through resistance adjustment. There’s no car ignoring the 3-feet law, no rain...
Bring New Energy to Your Cycle Class Using Instrumentals
The cycle-class cycle happens in gyms everywhere. It goes something like this. New students come in and get excited. They run out and buy the shoes and show up for every class. But something happens along the way. After being as much a fixture in the room as the...
The Best Bike Riding Advice I Ever Got
Bike riding starts out simple. It's one of the joys of childhood. I still remember my pink-and-white bicycle. It had a wicker basket on the front that I could never figure out what to do with. To this day, I'm not sure what should have gone in the basket while I...
How Public Speaking Can Help You Earn More Business
When it's time to boost business, often the first thing that pops to mind is to check out the latest trends and workout fads. And when it comes to reaching a bigger audience, it seems we're never without a breakout social media platform to join. Trends and social...
3 Ways to Ride Your Bike Like a Boss (or at least feel more like a boss)
Whether you’re ready to kick your weekend cycling game up a notch, or if you just yesterday went home with a brand new shining Ridley road bike, it’s never too early to start unraveling the mysteries of riding well and with confidence. Because let’s face it, show me a...
Hyponatremia. Too Much of a Good Thing.
It's that time of year again. Temperatures are on the rise, and there's the mad rush to get that summer-body ready for the change of season. Exercise becomes more vigorous and clients more earnest. And with all that comes talk and warnings of staying properly hydrated...
Three Things You Need to Know About Beach Running
My recent visit to Myrtle Beach was filled with beautiful scenery, a bit of adventure, and a good deal of great food. Admittedly, the great food is what turned my mind to exercising, and, namely, running. An inviting, pancake-flat, paved path started a quarter mile...