A great question to ask yourself is when to start marketing. A very good question with a very straightforward answer. Now! Are you set on starting your own gym or independent services? Start marketing before your lease is even signed or your construction has begun....
Ryan Farrell
Ryan Farrell started working with the National Federation of Professional Trainers (NFPT) in 2012. As NFPT's Marketing Coordinator, Ryan is responsible for aiding company reputation by building brand awareness and establishing strong working relationships among NFPT, its affiliates and industry partners.
Defining Marketing for Personal Trainers: Customer Perception
When you embark upon any marketing effort, you must pay careful attention to the manner in which you would like your target audience to perceive the effort. Two marketing methods can be nearly identical in intent, yet the difference in the market “perception” can make...
Defining Marketing for Personal Trainers: Campaigns
Last week we talked about the major difference between ads and marketing. One says “spend” the other says “Welcome”. There is a method of removing the “give me your money” threat from an ad and dramatically increasing your response. The two concepts, advertising and...
Defining Marketing for Personal Trainers: Ads vs. Marketing
Last week we defined and discussed the importance of marketing. This week I wanted to expand upon the idea that your advertising should be a very small percentage of your strategy. Advertising should take up such a small part of your overall marketing effort because...
Defining Marketing For Personal Trainers
Fitness enthusiasts have changed. You now must go after these more elusive customers who have been overwhelmed by every conceivable advertisement, infomercial and sales pitch promising fast and simple physique transformations. You are now looking to attract a...
The Value of Niche Marketing for Personal Trainers
There is a lot of potential value in starting a niche for yourself. This isn’t to say it is for everyone, but having a niche you are known for can have some real benefits in excelling your personal training business. Having a niche gives you the opportunity to market...
Implementing Your Niche Marketing
Niche marketing is the combination of both your strengths and your passions and sharing them with others. In order to have a successful niche market, you need to have both. Figure out where your passion for fitness lies. Maybe you enjoy working with elderly, children,...
Personal Training Niche Marketing
Personal training is a fast growing industry, and it is continuing to grow. A great way to be successful and stand a part in this competitive market is to create a niche. A niche is a specialization that sets you apart from the competition. Something that you will...
Marketing to Your Most Important Audience
Every Monday we give some marketing tips for personal trainers. How to market yourself, where to market yourself, who to market to, what to say. Today, I want to give you a special piece of advice that I think will go a long way. Marketing to your most important...
Christmas Marketing
Not all marketing is for the purpose of selling something to your potential clients. In this industry, you are marketing yourself. You are not just selling your services. You need to “sell” yourself. Making people realize that you are worth their time and money....
Tips For Studying and Test Taking
Well, it’s that time of year again. Yes, there are presents and seeing family and pretty lights. But it is also when we release the December Self-Test! Things are busy and a test on top of everything else seems like a pain. That’s why we’ve put together these studying...
Networking Over the Holidays
The Holidays are here! Besides making endless trips to get Christmas presents and eating way too much food, this time of year is also great for networking. No, I’m not joking. The Holiday season is a great time to build your networking reach. I know that this time of...
No-Cost Marketing Tips for Personal Trainers
Last Monday I gave you some low-cost marketing ideas. This week I wanted to offer something better. How does FREE marketing ideas sound? Everyone loves free! If you are offering something that hasn’t cost you anything and your clients are receiving something that...
Low-Cost Marketing Tips for Personal Trainers
One of the biggest challenges for personal trainers is getting clients. Most would assume that getting clients requires a lot of hard work, time and money. While the first two are almost always a given, money does not always have to be an issue. There are plenty of...
Exercises To Get You Ready For Black Friday
Thanksgiving is the time of year when families get together, share in giant meals, and we are reminded of all the things that we are to be thankful for. Oh, and really great shopping deals! After we are done being thankful for everything that we are fortunate enough...
Best Practices of for Gaining Personal Training Client Referrals
Finding or asking for referrals as a personal trainer is not an "in-the-bag" kind of game. The following are some best practices to employ when seeking new clients from an already existing personal training client base. Earning Referrals The first thing personal...
The Importance of Referrals for Personal Trainers
Referral systems are very practical ways for personal trainers to market themselves. Referrals can be worth their weight in gold, but a lot of trainers do not take advantage of such opportunities. If you are afraid of sounding desperate or feel guilty for asking your...
Networking In Your Community
Networking in your community is a great way to get your name and face out there. It lets others in your community know who you are and what you can offer. The main purpose of networking is building relationships and trust. You get others see how you can help them and...