I’m a fan of standards and guidelines. Let’s face it; anyone who has children can appreciate the very basic need for rules and setting standards. There’s something to be said for accountability and consequence. The premise for our being is wrapped in instruction and...
Angie Pattengale
From One Club Business To Another
I’d been asked recently, “What are your thoughts on ways that I can improve the personal training department in my club’s business”? I took what I know from my experiences, and then I asked a colleague (Charles DeFrancesco, NFPT’s Director of Continuing Education and...
The Final P of the Personal Training Business
I wrote about The First P: Protect a few weeks ago. Protect your business. Protect your clients. Protect yourself. Then, The Second P: Promote last Wednesday. Promote with the right purpose. Promote with the right angle. Promote in the right area. Today, it's all...
The Second P of the Personal Training Business
The First P: Protect. Protect your business. Protect your clients. Protect yourself. Now, let's move to the next, The Second P: Promote. Whether you are just starting out as a personal trainer or you have a dozen years under your belt, never forget the power of...
The Three P’s of the Personal Training Business
Whether you've been in a business class recently or not, I'm guessing you've heard of the Four P's of Marketing: Product, Price, Promotion and Place. Simple words used to establish a crucial marketing mix for determining a brand's unique selling points. Put these...
How Personal Trainers Can Leverage Groupon
This week we are going to try something a little different. Let's explore daily deal websites in an effort to increase your referrals. Other trainers have done this and found a great deal of success. If you aren't familiar with daily deal sites like Groupon and Living...
Retaining Your Personal Training Clients
When considering marketing strategies, it is all too easy to get caught up with attracting new clients. But, you will do a huge disservice to yourself if you leave your current clients out of the marketing loop. It is less time consuming, and less expensive to keep a...
Generate Leads with Personal Training Gift Cards
Gift cards aren’t just for birthdays and holidays anymore. Now, in the world of personal training they are for generating leads.
Just about every trainer has tried the old trick of offering “the first training session free” to draw in new clients. The problem is, the success rate isn’t that high. With a “free session” promotion coupon there are only two outcomes. Either they use it or they don’t. Unfortunately, for every 100 free sessions you offer, only a handful of people are likely to respond.
How to Start a Personal Training Blog
Now, that you’ve created your website and have taken the plunge into the world of social media, you’re ready to take it one step further. You’re ready to start a personal training blog.
Personal Training Online Marketing Marathon
The idea of building a strong online presence for your fitness business is exciting, but the actual task seems intimidating. Don’t worry. This isn’t a sprint- it’s a marathon. If you are training a client for a marathon would you set the treadmill to 26.4 miles on the first day? I hope not. Well, I won’t do that to you either. But, just like when training for a marathon, visualizing the end goal at the beginning helps keep all the little things you do in perspective.
Personal Trainers Introduction to Online Marketing
I can’t think of a better way for personal trainers to grow their business than by having a strong online presence. Potential clients are out there, and chances are they are active online.
Think about it. When you are looking for something, where do you turn first? The classified section? Probably not. The Yellow Pages? Doubtful. No, you look on the Internet. The same goes for people who are trying to find someone who can motivate them to lose weight, get into shape or simply learn to live a healthier life.
The Internet is where you can find the answers to almost anything…almost. The question: are you the answer potential clients find? If not, you can get there. But first, let’s examine how building a strong online presence can help your business.
Motivate Clients to Bike to Work
Your job is to encourage clients to live healthier lives through fitness and nutrition. And, that should extend beyond the gym. Fitness is a lifestyle—it’s full time. Not just a one-hour session, three times a week. While you can’t be with your clients 24 hours a day, seven days a week, you can give them the tools they need to stay active and healthy when you aren’t around.
Bike week is one of those tools you can give your clients. Since they are coming to you, it means they already have an interest in physical fitness. So, it shouldn’t be a huge challenge to encourage them to try something new. Although, don’t be surprised if you’re met with some resistance.
How to Get Your Personal Training Business Off the Ground
The day-to-day of building a new client base can be daunting. Chances are you've blindly thrown out a few lines hoping to get a bite. With any luck you have managed to attract a new client or two. The problem is, it's not enough and you aren't sure of what to do next....
Developing a Personal Training Marketing Plan
I’ve spoken to many personal trainers and many say they jumped into the personal training business for the simple reason that they enjoy fitness. And, they want to share their passion of helping others live healthier lives. In fact, many trainers don’t start off thinking of personal training as a long-range business opportunity.
But, then there could come a time when you become tired of working for someone else – when you see potential in branching out on your own. So, what do you need to do first? Start thinking with a business mind- a marketing mind.