The new year is upon us and that means many individuals discover a renewed sense of commitment to and enthusiasm for personal health and fitness goals. Enrollment in fitness club memberships increase, the gyms are packed, and clients are ready to get their health back...
Erin Nitschke
Dr. Erin Nitschke, NFPT-CPT, NSCA-CPT, ACE Health Coach, Fitness Nutrition Specialist, Therapeutic Exercise Specialist, and Pn1 is a health and human performance college professor, fitness blogger, mother, and passionate fitness professional. She has over 15 years of experience in the fitness industry and college instruction. Erin believes in the power of a holistic approach to healthy living. She loves encouraging her clients and students to develop body harmony by teaching focused skill development and lifestyle balance. Erin is also the Director of Educational Partnerships & Programs for the NFPT. Erin is an editorial author for ACE, IDEA, The Sheridan Press, and the Casper Star Tribune. Visit her personal blog at belivestaywell.com
Building Your Brand as a Fitness Professional
Nike has its swoosh, Amazon has the smile, and Apple proudly states “Think Different”. What do all these brands have in common? They’re memorable, they’re clean, and they differentiate the company in a single phrase or intelligently designed logo. Building a personal...
How to Ethically and Legally Handle the Nutrition Topic with Clients
Nutrition is an intimidating topic to broach with clients. It’s not because the topic is difficult for fitness pros to master or communicate effectively. The difficulty lies in the expectations our clients have of us. Not only are trainers, as viewed by the client,...
Community Presence – Methods to Boost Your Fitness Pro Reputation
Anyone who has gone solo and started a business in his/her community knows it requires a significant amount of work beyond creating a title, a logo, and finding a physical space. To be successful and carve a niche in a community requires the power of presence. What...
Hacks for Keeping Clients on Track
“The day got away from me.” “I forgot my gym clothes at home.” “I was up late.” “I’m just not motivated.” As trainers, I’m sure all of us are familiar with these – or similar – statements made by clients. Let’s be honest, it can be challenging to keep the motivation...